Twitter feed looking a little busier than usual? Over the past 24 hours, the social media platform has rolled out 280 character tweets following a trial among users earlier this year. But is the move a little, well, out of character for most users? https://twitter.com/Ldn_Ambulance/status/928257853336453121 Twitter's decision to double its famed 140 character limit is the … Continue reading Out of character?
With increased media scrutiny on the industry amid the Bell Pottinger scandal, is it about time PR addressed its communication problem? The Bell Pottinger scandal which has engulfed the PR world over the past week has put the industry at the forefront of the news agenda, making the front-page splash of big business papers like The Financial … Continue reading Does PR have a communication problem?
Just over a week ago I came to the end of my 12-month corporate communications placement with Airbus. And what a year it's been. As the title of this post suggests, the past 12 months have very much been about three P's… Placement. Planes. And, of course, PR. So I wanted to write a post … Continue reading Placement, Planes and PR
There’s been a lot of talk recently surrounding the use of Advertising Value Equivalent (AVE) as a means of evaluating PR campaigns. It’s a debate that’s been rumbling on for years and AVE will undoubtedly resurface as a hot button topic as and when fresh outrage emerges as a result of its continued usage. Yet … Continue reading AVE: There’s no debate
It’s been a while, I know. But as followers of my Twitter feed will testify, I haven’t gone radio silent. Rather, I discovered CommsChat. A lively, informal Twitter discussion between PR professionals, exchanging thoughts on anything and everything in the world of comms. Now a staple of my Monday nights, there’s nothing I love more than … Continue reading Let’s talk PR
Ahead of Mental Health Awareness Week (8 – 14 May), the PRCA and PRWeek have launched a joint survey examining attitudes towards mental health in the PR industry – and I’d like to encourage everyone to take part. The short survey is comprised of ten questions seeking to explore the prevalence of mental health problems in … Continue reading Call to Action: Mental Health Survey
The terror attack in London on Wednesday, which killed five people and injured around 40, was a tragedy that struck at the very heart of Westminster. While UK security services had been preparing for such an attack following the recent wave of terror across Europe, it was a day they wished would never come to pass. In … Continue reading Our security services do a great job. Let’s report that
We’re living in precarious times. I’m not talking about the storm around fake news or the seemingly relentless doomsday tone of current news headlines. No, I’m talking about the unsettling, and very real, prospect of losing one of our most beloved social media platforms. With its share price down and growth stalling, Twitter is in … Continue reading #SaveTwitter
This week, some of the biggest names from industry and academia will be debating the question at the back of all budding young PRs minds - ‘Is it necessary to have a PR degree?’ The Big Debate The PRCA Industry vs. Academics event is taking place this Wednesday at the FleishmanHillard Fishburn offices in … Continue reading Degree or not degree? Industry vs. Academia
From fake news and live video to Big Data and AI, the now perennial tradition of New Year PR predictions has highlighted a wealth of trends, challenges and opportunities for the industry to watch out for in 2017. But if you’re struggling to search through the raft of expert opinion and analysis, then look no … Continue reading 2017 PR predictions roundup